Complimentary
Home Marketing
Presentation
No one does more to show you
how they will sell your home
Preparing to Sell
“What do you need to consider when preparing to sell your home?”
There are many things to consider when preparing to sell your home, and the more prepared you are for the journey, the easier it will be. Here are some basics to consider:
Presentation is everything You’d be amazed at the difference “cosmetic” improvements can make in how buyers react to your home. So you may want to spend some time sprucing up your home with paint and landscaping as well as taking care of necessary repairs you may have been avoiding. This not only will help you get the very best price, but may help you get an offer sooner.
Make arrangements for pet care. If your house is also home to a cat or dog, that can be noted in your listing so that real estate agents act with due caution. You may want to close your pets off in a separate room or fenced area outside, or request advance notice when your house is to be shown.
The value of placing a lock box on your home A lock box is a key storage system placed on an entrance to your home that is accessible only by active, licensed real estate agents. With today”s technology, most lock boxes allow us to know which sales agent showed your house and when. A lock box allows sales agents to show your home when you’re not there, without having to go to the listing sales agent’s office to obtain (and later return) the key. By making it more convenient for real estate agents to show your home, it will be viewed by a greater number of buyers.
The Neighborhood Specialist Advantage
“How do we begin the process?”
Of course, the pivotal person in all this is your WEICHERT, REALTORS® - Chapman & Associates sales associate, who plans the marketing activities and sets them in motion. A thoroughly thought out marketing plan is a critical factor in selling your home and getting the desired price, and that begins even before the “For Sale” sign is placed out front. With over three decades of experience in the real estate industry, at WEICHERT, REALTORS® - Chapman & Associates we thoroughly school our sales associates in how to do the vital research and planning that will bring results right to your doorstep! What also helps us bring results is that WEICHERT, REALTORS® - Chapman & Associates has established a strong local presence. You may have noticed that our offices are enthusiastic participants in charitable community events, and many of our sales associates are actively involved in the communities they serve. Since most people find a real estate agent and a home through personal referrals, our associates produce solid results because they are an integral part of the fabric of the community.
Negotiation skills
Closing The Deal With You Every Step
“We’ll be your guide and coach on the journey.”
There can be many twists in the road and unforeseen obstacles on your journey toward selling your home, which is why your WEICHERT, REALTORS® - Chapman & Associates sales associate will be with you every step of the way, acting on your behalf. From the initial assessment of your home, to making recommendations on how to make your home more valuable and appealing, to working with you to establish the right price for your home, to developing a comprehensive marketing and advertising plan, and then identifying and negotiating with qualified buyers, your WEICHERT, REALTORS® - Chapman & Associates sales associate will put his/her professional skills, neighborhood knowledge, and personal initiative to work to help you achieve your goal and ours – the successful sale of your home. |
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Marketing Your Home
Deciding on an agent
“What’s my agent going to do for me?”
At WEICHERT, REALTORS® - Chapman & Associates, we do our homework in order to effectively sell your home.
In an initial meeting, your WEICHERT, REALTORS® - Chapman & Associates sales associate will measure each room in your home, take exterior and interior photos, and assess the key features. The associate will also ask about any improvements you may have made over the years.
Other topics of discussion might include how to make your home more valuable to the average buyer and whether major appliances will be included in the sale. This is also an opportunity for you to bring up whatever concerns you may have.
Your sales associate will then create a customized marketing plan and presentation that will give you a clear idea of what you can expect of us. That presentation may include:
- a comprehensive market analysis
- a schedule of marketing activities
- Ad copy, along with a list of newspapers and marketing publications in which the ad for your home will appear
- promotional materials with photos of your home and its special features – prepared as handouts to prospective buyers or for distribution to a custom mailing list
Once you list with us, we will immediately start putting the marketing plan into action, to help you achieve a timely sale at the best possible price.
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